DG Daiwa Ventures, along with notable investors including Peter Thiel, has invested approximately $7.9 million in PriceOye Technologies Inc., a leading e-commerce platform for home appliances in Pakistan.

Information on the Target

PriceOye Technologies Inc., based in Pakistan and led by CEO Adnan Shaffi, specializes in e-commerce for home appliances. Recently, the company has successfully raised approximately $7.9 million in a funding round participated in by prominent investors including Peter Thiel, HOF Capital, and Beenext.

This funding round marks a significant milestone for PriceOye, further cementing its position as a leading player in the Pakistani e-commerce landscape, focusing on delivering transparent and organized information for consumers purchasing high-value electronic products. With over 47 million registered users and a notable Net Promoter Score (NPS) of 72, PriceOye is well-positioned to capitalize on the evolving e-commerce market in Pakistan.

Industry Overview in Pakistan

Pakistan, with a population of around 220 million and over 60% of its demographics being youthful, is poised for continued GDP growth, leveraging its demographic dividend. Despite this potentia