Dahlia Equity Partners has acquired Ticketure from TixTrack, establishing it as an independent company focused on SaaS ticketing solutions for cultural attractions.

Target Information

TixTrack, Inc. has successfully executed a strategic transaction to sell its Ticketure business to Dahlia Equity Partners, L.P. The result of this acquisition is the formation of Ticketure LLC, which will operate independently as a provider of Software as a Service (SaaS) ticketing solutions tailored for the cultural sector, including museums, zoos, aquariums, gardens, attractions, and immersive experiences.

This strategic shift reflects the aligning growth trajectories of the two companies and emphasizes their mutual commitment to offering specialized solutions to their respective markets. Ticketure LLC will dedicate its efforts to timed entry and general admission ticketing solutions, while TixTrack will continue to focus on the theatrical and performing arts markets with its premier platform, Nliven.

Industry Overview in the U.S.

The ticketing industry in the United States, particularly for cultural attractions, has been undergoing significant transformations driven by advances in technology and shifting consumer expectations. As organizations increasingly embrace digital solutions