Gett is set to be acquired by a consortium of Israeli investors for $188 million, while Via continues to pursue a strategic B2B model in the transit technology sector.

Target Information

Via, founded in 2012, initially focused on offering on-demand ride-sharing services, leveraging a proprietary algorithm to pool passengers along similar routes. This innovative approach aimed to enhance affordability and alleviate urban traffic congestion, starting its operations in New York City with a direct-to-consumer application.

Recognizing the greater potential for their technology, Via transitioned to a B2B model, evolving into a 'TransitTech' company. It began partnering with municipalities, transit agencies, and corporations to license its software for managing on-demand public transportation services. This strategic pivot allowed Via to scale its operations while minimizing the expensive overhead associated with maintaining its own vehicle fleet.

Industry Overview

Israel's transportation sector has witnessed significant transformations in recent years, primarily fueled by technological advancements and a shift towards integrated transportation solut