Whatnot, a leading live commerce platform, has successfully diversified its offerings and achieved over $6 billion in GMV, attracting significant investment as it continues to grow globally.

Target Information

Whatnot is a leading platform in live commerce across the United States, the United Kingdom, and Europe. Established as a unique marketplace for collectibles, Whatnot has rapidly evolved since its inception. Following its co-led Series C funding in 2021 and Series D in 2022, the platform achieved a remarkable Gross Merchandise Value (GMV) of over $6 billion in 2023, more than double its total for the previous year, positioning it as a key player in the e-commerce sector.

Originally focused on collectibles like trading cards and Funko Pops, Whatnot has diversified its offerings to encompass over 140 categories across nine countries. This growth marks a significant transformation from a niche platform to a global shopping destination, reflecting its successful adaptation to the evolving needs of online shoppers.

Industry Overview

The live commerce sector has been a burgeoning industry in the United States and Europe, although it faces challenges in realizing its full potential. Historically, many attempts to replicate successful models from China have falt