Butler Industries has invested in Come to Paris, a ticketing company for leisure activities, to capitalize on the post-pandemic tourism recovery and drive expansion into new markets.

Target Company Overview

Come to Paris, a company involved in the marketing and sale of tickets for leisure and tourism activities within Paris, has recently attracted investment from Butler Industries, led by Walter Butler. This partnership comes as part of a fundraising round spearheaded by Jean Degiron, who has been at the helm of the company since 2019. Following a successful track record, Come to Paris aims to expand its offerings while maintaining its growth trajectory, which has been consistent except for the pandemic period.

Since its inception, Come to Paris has demonstrated remarkable growth; the company’s revenue surged from €4.2 million in 2011, to €8 million in 2022. A significant portion of this revenue stems from experiences like dinner cruises, cabaret shows, museum visits, and other Parisian spectacles. Notably, half of the clientele using Come to Paris' website, which has been translated into ten languages, consists of international tourists. The company's capabilities have also led to a partnership with the Paris Tourism Office for managing its online ticketing.

Industry Overview in France

The leisure and tourism industry in France, particularly in urban centers like Paris, is a vital sector that significantly contributes to the country's economy. Paris is the world’s leading tourist destination, hosting millions of visitors each year