Primetric, a SaaS tool for employee workload management, has been acquired by BigTime Software to enhance their offerings in Professional Services Automation for small and medium enterprises globally.
Target Information
Primetric, a Software as a Service (SaaS) tool designed for employee workload management and financial forecasting, has been acquired by BigTime Software, a leading American platform specializing in time tracking, project management, and invoicing. With this acquisition, Primetric aims to enhance its competitive edge and foster innovation in the automation of Professional Services Automation (PSA) software for small to medium-sized service businesses globally.
In a partial exit, investors sold a portion of their shares for over $420,000. Primetric has experienced remarkable growth since joining the Unfold.vc portfolio in 2020, securing clients from over fifteen countries, including the USA, Australia, Sweden, South Africa, Thailand, and India. This growth has attracted attention from international investors and partners, ultimately leading to the partnership with BigTime Software.
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Industry Overview
The SaaS market, particularly in Europe, has experienced significant advancements in recent years. The rising demand for efficient management tools tailored for service-oriented firms has spurred the growth of innovative products
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Disclosed details
Transaction Size: $420M