Azzurra Capital has acquired a minority stake in Desa Group, a leading Italian home care and personal care company, to support its global expansion strategy.

Target Information

Azzurra Capital, an international private equity fund, has signed an agreement to acquire a minority stake in Desa Group, a prominent Italian leader in the home care and personal care sector. Desa Group is well-known for its brands, including Chanteclair, Spuma di Sciampagna, and Quasar. The company boasts remarkable operational figures with four production facilities, a workforce of approximately 450 employees, and impressive revenues of €440 million in 2022.

Desa Group operates from four production plants in Northern Italy, specifically in Seregno, Caravaggio, Sant'Agata Bolognese, and Fara Olivana. The company has successfully established itself in the global market, exporting 25% of its production to 40 countries. It has a strong presence in Europe and Asia, particularly in China, where its Chanteclair brand has become a leading name in the surface and laundry cleaner category.

Industry Overview in Italy

The home care and personal care industry in Italy has shown significant growth, reflecting a broader trend observed across the European market. Italian consumers are increasingly prioritizing hygiene and wellness, particularly