Avery Dennison has entered into an agreement to acquire Silver Crystal Group, enhancing its position in the sports apparel customization market.

Target Information

Avery Dennison (NYSE:AVY), headquartered in Mentor, Ohio, has entered into a definitive agreement to acquire Silver Crystal Group, a recognized entity in the field of sports apparel customization. With its headquarters located in Toronto, Ontario, Canada, and a distribution center in Buffalo, New York, Silver Crystal Group reports annual revenues of approximately $30 million. The company is particularly noted for its Fanzones solution, implemented across over 400 outlets in major leagues and retail stores throughout the United States and Canada. Additionally, they are known for creating product innovations for numerous prominent brands.

This acquisition represents an important step for Avery Dennison as it seeks to enhance its offerings in the high-value external embellishments market. Upon completion of the acquisition, Silver Crystal Group will integrate into Avery Dennison's Solutions Group, broadening the Embelex solutions portfolio—a comprehensive platform for branding, graphics, and trims.

Industry Overview

The sports apparel industry in Canada and the United States has seen significant growth, driven by increasing consumer demand for customizable and personalized products. Athletes and teams are continuously seeking new ways t