Augure has been acquired by Argus Data Insights, allowing for enhanced growth in the public relations software sector within Swiss and German markets.

Information on the Target

Augure, a software publisher specializing in public relations and public affairs management, has transitioned from being part of Launchmetrics, a company formed through its merger with American firm Fashion GPS, to joining Argus Data Insights, a Swiss holding company under Nomor Riedless Beteiligungen AG. The sale of Augure's historical software division, which focuses on media relations and institutional management, signifies a strategic shift as it redirects its efforts towards the fashion, luxury, and cosmetics sectors.

Over the years, despite its affiliation with Launchmetrics, Augure has continued to serve clients across various industries. The divestiture was finalized after a meticulous process overseen by Ekapartners. The transaction involved the reorganization of its capital structure, resulting in the establishment of a new entity, Augure Corporate France, which includes Augure Corporate Spain and facilitated a partial asset transfer. This action was necessary due to the lack of a separate legal entity for the targeted operations.

Industry Overview in Switzerland

The software industry in Switzerland demonstrates robust growth, marked by a surge in data management and analytics solutions. As businesses increasingly recognize the importance of media monitoring and public relations tools, the demand f