Min Mave has secured a DKK 167,500 investment from Anne Stampe for a 10% stake, aiming to expand its platform as Denmark's leading online community for parents.

Target Information

Min Mave, established in 2008, is Denmark's oldest online community catering to parents of young children and expectant mothers. Under the leadership of Julie Lacoppidan since 2019, the platform has witnessed remarkable growth, with a monthly user base of 200,000 unique visitors and over 420,000 page views. The site offers an anonymous forum and specialized video programs that provide users direct access to expertise in pregnancy and family life, establishing itself as a critical resource for its audience.

Industry Overview in Denmark

The parental support industry in Denmark is evolving rapidly, with increasing demand for online resources that cater to new mothers. Social media and online forums have become significant mediums for sharing experiences and advice, greatly enhancing community engagement among parents. The rise of digital platforms has transformed how expectant and new parents access information, fostering communities that provide mutual support.

As the focus on parental mental health and well-being grows, online platforms are now recognized for their role in creating supportive environments. Denmark, known for its high standards of living a