Kärcher successfully acquired Max Holder GmbH, a renowned manufacturer of multifunctional cleaning vehicles, strengthening its position in the global cleaning technology market.

Target Information

The Max Holder GmbH, commonly referred to as Holder, is a prominent manufacturer of multifunctional system vehicles, based in Baden-Württemberg, Germany. Founded in 1888, this traditional company has carved a niche in the global market by offering professional complete solutions and personalized services through a network of over 250 distribution and service partners. The vehicles are produced in Reutlingen by a dedicated workforce of approximately 180 employees, reflecting the company’s commitment to quality and innovation. With a rich history spanning over 130 years, Holder stands as a market leader in the segment of multifunctional narrow-gauge vehicles, boasting a diverse product portfolio ranging from 40 HP to 130 HP. In autumn 2018, Holder relocated from Metzingen to Reutlingen, which now features state-of-the-art production facilities.

Industry Overview

The cleaning vehicle industry in Germany has been experiencing steady growth, driven by increasing demand for efficient and versatile cleaning solutions across various sectors. The rise of urbanization and a growing focus on environmental sustainability contribute to the heightened interest in multifunctional vehicles that can serve multiple purposes, such as snow removal and mowing, thereby enhancing operational efficiencies.

Germany is home to some of the most advanced cleaning technology companies, which are continually innovating to meet the needs of both commercial and residential clients. As market pla