E&E Cycle Company secured a $750,000 SBA Term Loan from Alantes Corporate Finance to refinance existing debt and enhance operational capital, positioning the company for growth in the Harley-Davidson market.

About the Company

The E&E Cycle Company, also known as E&E Cycles of Kentucky, is among the premier providers of Harley-Davidson experiences. Under the leadership of Eric Sternberg and Eddy Soberon, the company offers an extensive range of Harley-Davidson products accompanied by exceptional customer service. With a dedicated team, E&E enables customers to purchase their dream motorcycles while also enhancing their performance and aesthetics with expert advice from the parts and service department. Additionally, E&E provides comprehensive experiences that include riding lessons, functional gear, and home décor tailored for motorcycle enthusiasts.

Industry Overview

The motorcycle industry in the United States has seen steady growth, particularly in the premium segment, which includes brands like Harley-Davidson. The rising popularity of outdoor recreational activities has further spurred demand for motorcycles, positioning them as not just modes of transport, but lifestyle choices. Harley-Davidson, in particular, holds a significant share of the market, largely owing to its iconic brand heritage and loyal customer base.

In Kentucky, the market has also seen a positive trend, where motorcycle culture is thriving. This has led to a supportive environment for associated businesses offering pro