Ahlsell has agreed to acquire the Finnish online retailer Oy TorAFors Ab, enhancing its market presence and product offerings in the tools and machinery sector.

Information on the Target

Ahlsell has signed an agreement to acquire Oy TorAFors Ab, a Finnish online store specializing in the sale of tools and machinery for workshops and garages. The majority of TorAFors' customers are small and medium-sized enterprises in the workshop sector, as well as individual consumers. The company provides a cost-effective purchasing channel for tools and machinery, leveraging its technical expertise and the extensive range of PELA Tools products to create added value for its customers.

This acquisition will enhance Ahlsell's expertise and customer base, while also expanding its industry offerings. Customers of TorAFors will gain access to a broader assortment of products and a comprehensive logistics offering, enhancing their overall purchasing experience.

Industry Overview in Finland

The Finnish tools and machinery market is characterized by a growing demand from both industrial and consumer segments. With an increasing number of small and medium-sized enterprises emerging, the need for reliable suppliers