Aggregate has invested in Stingfree, a company revolutionizing the snus and nicotine pouch market with its dentist-recommended, gum-friendly PROTEX® technology.

Information on the Target

Stingfree is revolutionizing the snus and nicotine pouch industry with its patented PROTEX® barrier technology, designed to minimize gum irritation while maintaining an enjoyable experience. Developed in Sweden, this nicotine pouch is dentist-recommended and focuses on being gentler on both the mouth and daily life. Aggregate is excited to support founders Daniel and Bengt Wiberg in elevating standards within this market segment.

Industry Overview in Sweden

Sweden has a long-standing tradition with snus products, with about one million people using snus regularly. The market for nicotine pouches has seen significant growth, particularly among consumers seeking alternatives to traditional tobacco products. The demand for products that provide nicotine without the harsh effects associated with conventional snus is on the rise.

In recent years, there has been increased focus on oral health and the potential risks associated with tobacco use. This shift in consumer awareness has created opportunities for innovative products that prioritize