Active Adventures, supported by Fortitude Investment Partners, has acquired Discovery Bicycle Tours to expand its U.S. presence and diversify cycling tour offerings.

Target Company Overview

Active Adventures, based in Queenstown, is a premium small group adventure tour operator known for offering a diverse array of active trips across global destinations. The company aims to deliver unique experiences tailored to active travelers seeking engaging and immersive adventures. Recently, Active Adventures has been focused on expanding its presence in the U.S. market.

In line with this growth strategy, Active Adventures has acquired Discovery Bicycle Tours, a Vermont-based company known for its extensive cycling itineraries. With over 100 annual trips spanning the U.S., Europe, Chile, New Zealand, and Vietnam, Discovery Bicycle Tours enhances Active Adventures' offerings and accelerates its U.S. expansion objectives.

Industry Overview in the United States

The U.S. travel and tourism industry has been undergoing a significant transformation, particularly in the post-pandemic landscape. With an increasing focus on experiential travel, adventure tourism segments