Lucra has secured $10 million in funding to expand its social gamification technology aimed at enhancing loyalty programs within the hospitality and entertainment sectors.

Information on the Target

Lucra, a prominent player in the realm of social gamification technology, has successfully raised $10 million in funding. This financing round is led by esteemed investors including 7GC, SeventySix Capital, and NBA MVP Giannis Antetokounmpo, alongside notable team owners and athletes. Since its launch in 2022, Lucra has evolved from a direct-to-consumer model to a robust B2B solution, designed to transform how casual sports fans engage in friendly competitions through a gamified platform.

Lucra's platform allows users to track friendly side bets in various casual sports settings, integrating seamlessly with existing brand platforms. The company stands out by offering a customizable solution that assists businesses in enhancing their loyalty programs through interactive and entertaining user experiences, particularly in the hospitality and entertainment sectors.

Industry Overview in the Target’s Specific Country

The gamification industry in the United States is rapidly expanding, driven by an increasing consumer demand for engaging and interactive experiences. Businesses are increasingly recognizing the importance of loyalty programs, leading