Adventure has acquired three companies from the Five Star Group to enhance its hotel management capabilities in Okinawa, aiming for strategic synergies in the growing tourism market.

Target Information

Adventure, a company that operates the flight booking site "Sky Ticket," has announced its acquisition of three subsidiary companies under the Five Star Group, which specializes in hotel management in Okinawa Prefecture. This move is anticipated to enhance synergies through mutual complements in hotel contracts and the acquisition of expertise in hotel operations and customer attraction strategies.

The companies being acquired include Five Star Corporation, which focuses on hotel development and consulting, Five Star Corporation Tokyo, which handles creative business activities, and Island Cleaners, which operates in the cleaning sector. Together, these companies provide a comprehensive approach to hotel services in the region.

Industry Overview in Japan

The hotel management industry in Japan, particularly in regions like Okinawa, has seen substantial growth in recent years, driven by an increase in both domestic and international to